Education

B.A. Fine Arts, Florida State University, Tallahassee, Florida

Professional Affiliations

American Society of Association Executives
Association for Convention Marketing Executives
Florida Society of Association Executives
Meeting Planners International
International Association of Exposition Management
Professional Convention Management Association

Responsible for coordinating all political campaign efforts towards successful election of candidate. Functioned as front person in the field during campaign tours throughout district. Worked with advertising agency in developing print materials and television ads.

 

Retained to pitch statewide public awareness campaign on illiteracy to Florida television stations. Scheduled presentations to 47 network affiliates program directors pitching the value and importance of scheduling public service spots. Over 83% of Florida's commercial stations ran spots generating over 200% enrollment in adult education facilities.

 

Directed sales and marketing efforts for 1.1million square foot exhibition facility for past 13 years. Developed strategies for emerging facility from 1985 as a 150,000 square foot facility through three construction phases of growth to present size, 1.1 million gross square feet of exhibitor space. Supervised staff of 18, seven sales associates, public relations, bookings, research and support staff. Developed annual marketing plan, established advertising programs for national sales efforts, responsible for $1.2 million annual budget.

 

Hired as meeting planner, media spokesperson and public relations chairman for statewide professional . Responsible for 2,000 attendee annual convention, monthly newsletter editor and continuing education programs. Produced first statewide public service campaign featuring U.S. Congressman Claude Pepper as spokesperson for media campaign.

 

Retained by Conventional Wisdom to provide sales and marketing strategic planning for convention center under development. Developed marketing plan for South American and U.S. markets for convention and trade show business. Responsible for developing sales strategies, promotional efforts, booking policies and other related assistance as needed.ers for lighting, audio/visual and telecommunications.